We believe that one of the key factors to dot.com failures is the failures to follow trough properly with the four P's. It is always crucial to use the four P's wisely and make sure that you giving each P proper attention. When the four P's are being focused on properly then substantial business can be made. We also believe that we must keep an eye on the influencing environments to stay on top of the game. The biggest reason for dot.com failures in our opinion is the usual neglect of customer service. We at Simply Shoes believe that when the customer is satisfied, we will be successful.